More and more wonders unfold with each visit to the Ayala Malls. Considered as the urban hub of A-list retail brands, the Ayala Malls never runs out of first-rate choices for the whole family.

In its quest to bring complete customer satisfaction, the Ayala Malls Cinemas redefines the movie experience as it brings to fore the latest buzz in filmmaking technology. Digital and 3D can now be fully enjoyed at the Ayala Malls Cinemas, adding a new brand of excitement to discriminating Ayala patrons.

"We are very proud to give our patrons a front-row treat to the latest advancement in cinema-exhibition industry," says Ayala Malls Cinemas general manager Amir Precilla. "It gives avid moviegoers tremendous pleasure in their viewing experience. As our digital cinema tagline, 'Blockbusterize Your Movie Experience,' suggests, movie watching at the Ayala Malls Digital Cinemas makes a day at the movies a truly rewarding experience. It also complements the fine offerings of Ayala Malls in terms of dining and retail shops."

With the Dolby Digital Cinema technology in place, viewers get an improved theater experience with its high-quality image and sound. It delivers vivid colors and a sharper, clearer image from every seat in the house. Excitement is heightened as pictures are enhanced. And with the latest 3D technology, moviegoers get to see life-like amazing sense of depth, making viewers feel as if they are in the midst of the scenes happening on screen. Complementing this highly advanced visual treat is the theater's captivating sound system. With all these state-of-the-art technology and the distinguished Ayala brand of customer service, moviegoers are in for a blockbuster experience.

It was in 2009 when Ayala Malls Cinemas unveiled its Digital Cinemas in TriNoma, Alabang Town Center, Greenbelt 3, and Glorietta 4 (the latter 2 being THX-certified cinemas). Since then, this technological breakthrough has served as the anchor of Ayala Mall's entertainment component for the whole family. Moviegoers were taken beyond the realms of imagination with spectacular visual innovations coupled with compelling stories.

As the wonderful world of cinema continues to entertain the whole family, the Ayala Malls Cinemas pulls all stops to bring more Filipinos closer to the latest in cinematic innovation – a fine complement to the luxurious lifestyle only the Ayala Malls can offer.

 

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