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Globe to file a complaint against Smart for unethical practice?

Posted on: 11/26 by Alora Uy

globe_to_sue_smart.jpg

We heard from our bubuwit that Globe Telecom is filing with the National Telecommunications Commission [NTC] a complaint against competitor Smart Communications for unethical practice. The subject of their ire? A Smart Bro TV commercial claiming that Smart Bro is the fastest wireless-broadband service in the Philippines.

The commercial showed DJ-slash-TV host Mo Twister testing two kits – one from Smart and the other one apparently Globe's (Globe Tattoo) – using bandwidth-testing site Speedtest.net. Now we don't know if you had seen that one, but it's not being shown on TV these days. Do we smell a cease-and-desist order stuck in there somewhere?

Fighting for truth in advertising

Most of us know by now that Globe challenged the speed-test claim, saying that it wasn't accurate as Smart only used one testing site. They even went to as far as getting telecommunications system-integrator Nesic Philippines to conduct separate tests for them, the results of which showed that Globe Tattoo beat Smart Bro's speed. So if we are to believe our source, Globe's really filing a complaint by next week. Stay tuned for further updates, Techies.

 

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COMMENTS


  1. Aldrich Barcenas: Wow. Just like AT&T and Verizon coverage issue. Truly, Philippines lives up to it's expectation on mimicking what Americans do.
    November 27, 2009 at 12:19 am

  2. RJ: hah! Smart mabilis!! in your dreams! I'm using Globe Wimax and thankfully, hindi ko nararanasan yung "speed" na sinasabi ng Smart! Ang utak nyu! :p
    November 27, 2009 at 2:06 am

  3. LeD: Wireless broadband mabilis...?!! baka sungalnaglin ko kayu sa gamit kong DSL... masbilis pa rin ang DSL kahit saan..
    November 28, 2009 at 8:26 am

  4. Valentino: oh! in fairness dito sa Dumaguete mas mabilis ang Smart Bro, like its light-years ahead of Tattoo talaga. that's why i'm advocating na for Smart Bro to my friends. hmmm..
    November 28, 2009 at 8:25 pm

  5. jayvee f.: but isn't it public knowledge that globe's tattoo's actual speeds are really slow? it's easy to connect, but it's hard to browse. ayala malls that use globe tattoo have had slower internet (today, the entire 'net was down in the Family Lounge). in other media events as well that use globe tattoo, it can be quite embarrasing to not have internet connection. (this was true for the windows 7 press launch -- we couldn't connect to the internet using tattoo dongles).

    hope they improve.
    November 30, 2009 at 6:59 pm

  6. WLC: totoo naman e. BULOK ang globe tattoo!!!! never had problems with smart bro! tried & tested in many areas. mas okay pa Sun sa globe tattoo. HAHA.
    December 2, 2009 at 8:05 pm

  7. Rose: I am a solid Globe telecom girl but Puh-leez ang kupad ng Globe Tattoo ha. Smart bro really is faster! The fastest mobile internet I've tried though? SUN! Amazing but true! Sun's mobile phone signal is lousy and unreliable but not their internet.
    December 3, 2009 at 5:23 pm

  8. rhoda: sun pa rin!!
    December 4, 2009 at 5:32 am

  9. gio c. nimaria: mas masgaling ang globe tattoo

    January 30, 2010 at 1:57 pm

  10. rhey: gio i disagree with you. on my experience, tatoo is very unreliable.
    January 31, 2010 at 11:04 pm

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