Google Labs rolls out Fast Flip
Google Labs has just rolled out Fast Flip, an experimental content browser that combines the best things about print and online articles.
Admit it, reading news in print still has its benefits. While the Internet serves us a buffet of digital versions of newspapers and magazines, quick scanning of webpages remain a hardly attainable feat, regardless of how fast Internet connection has become. That's something that we can easily do with print when we flip through papers. This allows us to quickly disregard stories and advertisements that we don't want to read.
Google Labs attempts to solve the issue with Fast Flip. The browser lays out stories in webpage snapshots, and articles are organized according to popularity, sections, and publications. Clicking a snapshot of a story directs us to the article's original source sans the usual loading time. Readers can also "like" a write-up and/or refer it to friends. Sounds familiar, Facebook friends?
Fast Flip will also serve up advertisements at the sides of the snapshots. "Majority of the revenues" will be given to partner publishers who have signed up for the service:
- BBC News
- Billboard
- Business Week
- Center for Investigative Reporting
- Center for Public Integrity
- Christian Science Monitor
- CosmoGirl
- Cosmopolitan
- ELLE
- Esquire
- Fast Company
- Foreign Policy
- FRONTLINE
- Good Housekeeping
- Harper's Bazaar
- House Beautiful
- Marie Claire
- Men's Journal
- National Review Online
- New York Times
- Newsweek
- Popular Mechanics
- ProPublica
- Quick & Simple
- Redbook
- Salon
- Seventeen
- Slate
- Smithsonian
- SPIN
- TechCrunch
- Technology Review
- Teen
- The Atlantic
- The Daily Beast
- The Daily Green
- Us Magazine
- Veranda
- Washington Post
Google Fast Flip is accessible at fastflip.googlelabs.com. A mobile version for iPhone and Android devices is available here
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