PRESS RELEASE
Manila, Philippines - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the ultimate toolkit for design, web and video professionals with the unveiling of Adobe Creative Suite 6 product line. Powerful new releases of 14 CS6 applications and four Creative Suites - Adobe Creative Suite 6 Design & Web Premium, Adobe Creative Suite 6 Design Standard, Adobe Creative Suite 6 Production Premium; and Adobe Creative Suite 6 Master Collection - drive home Adobe's continued innovation across creative markets.
"Designers get a ton of innovation with CS6 with milestone release across all our flagship products," said David Wadhwani, senior vice president, Digital Media at Adobe. "With CS6, we're also introducing new products, new mobile workflows and advanced publishing capabilities that show we are laser-focused on ensuring design, web and video pros have everything they need for the delivery of high-impact content and apps."
The release is particularly significant for the large Philippine creative community, which contributes nearly five percent to the gross domestic product (GDP) and employs more than 10 percent of the labor force. The Philippine national government has called out the importance of this sector to the prosperity and development of the nation, encouraging a strong collaboration between government agencies and the private sector to create new policies, initiatives, and programs attuned to global trends.
"Adobe's vision is to change the world through digital experiences. This release builds on our reputation as a software innovator by empowering Philippine creatives with the unprecedented ability to bring their vision to life and manage how and where it is delivered to the end audience - whether on smartphones, tablets, the desktop or through traditional media," said Mark Phibbs, Senior Director Marketing, Adobe Systems, Asia Pacific. "Adobe is a leading provider of HTML tools, enabling designers to work efficiently and effectively, creating across devices and platforms such as iOS, Android, Windows Mobile or Symbian."
Nigel Harper, Director of ESPN Player, manages a team responsible for streaming ESPN STAR Sports programming to online audiences globally across multiple platforms. A customer of Adobe Digital Marketing and Digital Media solutions, he welcomed the launch, saying "Creative Suite 6 can help us present reactive interface designs, adapting the content as it appears on both small and larger viewing screens that our audience members use to engage with ESPN STAR Sports programming, news and social media, according to the devices used within our end-to-end operations and service ecosystem."
Mr Adrian Tecson, Managing Director of Underground Logic, an Adobe customer in Philippines, was part of an international pre-release program trialing the powerful new solution. "Adobe Production Premium CS6's blazingly fast performance and seamless integration between our most-used tools streamlines our workflow and creative process from pre-production planning to final delivery. As a leading post-production house, we can achieve high quality output well above international standards while working within tight deadlines. The addition of exciting new features in CS6 such as professional color grading and audio will definitely give us an edge over our competitors."
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