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Samsung UA40C7000WRXXP 3D LED TV

When we first heard the news that Samsung is coming out with 3D TVs in the Philippines, we took it with a grain of salt. Avatar was still showing in theaters, and the rest of the world was just getting in on the 3D trend. But lo and behold, here we are playing around with the Samsung UA40C7000WRXXP (whew!) Series 7 3D LED TV in our very own test lab. Welcome to the future of movies and television, dear Techies.

Let's cut right to the chase and talk about this Series 7 TV's 3D capabilities. It's good. It works very well for native 3D content such as the Monsters vs. Aliens Blu-ray disc that Samsung so generously lent to us. The images really jump out of the screen, and the only thing missing would be to actually feel the images that you are seeing.

The UA40C7000WEXXP (whew!), being a full-fledged LED TV, delivers on the color department, making every viewing session a colorful experience. Videos look best, however, when the lights are turned off and when you're seated right in the middle of the screen, be it for 2D or 3D material.

Having mentioned that, one of the Series 7's "killer" features is its ability to convert 2D material into 3D. A simple press of the remote button automatically gives depth to your ordinary Blu-ray, DVD, or even cable TV feed. Unfortunately, it doesn't work well 100% of the time.

Just like when HDTVs fist proliferated half a decade ago (when people expected flat panels to turn SD images into HD images), the same thing can be said about the 3D TV revolution. Just because the TV can "upscale" material doesn't mean they'll look no different from the videos that were shot in native 3D. Yes, the conversion will work some of the time, like when we played Street Fighter IV on the PS3, but it's a hit-and-miss affair. Remember that 3D TVs are still in their first generation and the accompanying movies and videos are still a long way off from going into the mainstream. Until then, you'll just have to make do with your old 2D goodies.

Moving on to the real world, we have to say that the UA40C7000WEXXP (whew!) looks nothing short of exquisite. It's insanely thin and marvelously pretty, like a gorgeous supermodel, and its price of P169,990 reminds you that it's not a cheap date. At 40-inches this TV may sound big on paper, but it's only actually good enough for 2-person viewing. If you have a family of 5, you should opt for the bigger 46-inch or 55-inch versions. Oh, and don't forget to pick up extra pairs of 3D glasses as the package only includes 2.

Speaking of the 3D glasses, the ones that come with the UA40C (insert the whole alphabet here) are not exactly stylish, but they're not baduy like the ones in movie theaters. They use active shutters and are battery-powered, so you'll need to juice them up via a micro (not mini) USB port. A full charge lasted for about 2 and a half hours (roughly about one movie), although we're not sure if this is the normal operating time; the pair we used was a demo unit.

So now the question is, is the P169,990 begging asking price for the UA40C7000WEXXP (whew!) 3D LED TV worth it? Yes, if you have the right stuff for it. If Eat Bulaga and/or Wowowee are your only sources of entertainment, however, you'll be pleasantly surprised to know just how much regular 40-inch LCD TVs are going for nowadays.

Click here to see the Samsung UA40C7000WRXXP (whew!) 3D LED TV in the Buyer's Guide.

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